Sunday, November 17, 2013

Pinterest, The New Marketing Strategy

According to Vertical Response, 71% of small businesses have never used Pinterest. Since 2012, Pinterest usage has doubled in size. Other websites can still being used like Facebook, Twitter, Linkedln, etc, but Pinterest is not one you should ignore if you want your business to be recognized.

The first step to getting your business recognized on Pinterest is by using a Pinterest Automation Software. This automatically follows many users and usually people that get followed, follow you back.

Next is scheduling your pins. You can create an album of all your pins and select the board you want them to go on, as well as the URL to your company website. Once you've done that you can schedule your pins so they can upload one pin per day.

The next step is to spend about 30 minutes on Repinly in order to see what pins are popular at the moment and what boards are people really interested in. Doing that will help you decide where to place your pins and where you will get more views.

The last step is to add a Pin It button on your website. If someone were to run into your site and wants to share it, they can just click "Pin It" and it will show up on their board for everyone else to see. It's just like sharing a post on Facebook or re-tweeting on Twitter. You can use the Pinterest RSS WordPress Plugin to display your pins on your website.


By following these steps, your company will be exposed. The better images or ideas you post, the faster people will repin your images and your audience will grow faster.


                               ( Here is an example of a Pin on Pinterest that links to an eBay account that sells necklaces )  



Sources : http://blog.kissmetrics.com/automate-pinterest-marketing/